Your Requirements?

VHH Options

Looking for New Insights?

Consumer insights are a key foundation for innovation. You may have lots of consumer data, however, do you have deep insights, and is there agreement as to which insights will best drive ideation activities? You may also want to exploit the knowledge and talent of local marketing teams in this important process.

Insights virtualHOTHOUSE®

A fully on-line approach to help multi-location teams share, generate, refine and evaluate consumer insights against specific innovation objectives. A typical project might be run with 20 delegates from different countries over 1 to 2 weeks. Projects are normally run in combination with consumer observations and on-line consumer input.

Looking for New Ideas or Claims?

You run a global or regional business and are looking for new ways to exploit the creative talents and knowledge of multi-functional and multi-location teams to enhance the quality of your innovation pipeline – with compelling new claims or product ideas. You have tried traditional methods in the past but they can be too expensive and too slow.

Ideas virtualHOTHOUSE®

A fully on-line approach to help large teams generate, refine and evaluate new ideas and claims against specific innovation objectives. A typical project might be run with 50 delegates in 12 different countries. Creative consumers, idea agents and copy editors can also be added to enhance the quality of outputs. Normally run after an Insights virtualHOTHOUSE®

Want Inspiration from Creative Consumers?

You may have a strong innovation team but feel that some fresh and alternative thinking would provide valuable input to the creative process against specific innovation objectives. You would like to have this input from key markets in a fast and effective way, and you might also like members of your team to take part in this work to help co-create new insights and ideas.

Consumer Innovation Labs™

Kick start an innovation process with alternative insights and ideas from creative consumers in key markets. Lab sessions run for 5-6 hours using our virtualHOTHOUSE® on-line tool. Client teams can join the process on-line and labs remain open for 2-5 days, before our researchers and copy editors theme, merge and refine outputs ahead of final on-line evaluation.

Insights and Ideas from a Wider Team?

You might be looking for a quick, fun and simple way to get insights and ideas from a broader team, business partners or from creative consumers, as a valuable input to an internal brainstorming workshop that you are planning. However, you would like the insights and ideas to be focused on specific business objectives.

insightsBOX™ and ideasBOX™

Two new on-line tools within the virtualHOTHOUSE® process that make it even easier to capture insights and ideas from a wider team, especially from external partners or from creative consumers. New insights and ideas are captured against agreed innovation objectives, are then themed and refined, before final on-line evaluation.

Want to Run an Effective 1 Day Brainstorm?

You are part of an innovation team that is based in several locations. You get occasionally get together face-to-face and would like new ways of exploiting the creative talents of this team, but you only have one day. You have tried different techniques but it was a struggle to capture all the ideas and the final outputs were limited.

One Day HOTHOUSE®

A one day workshop for 30-50 delegates with all ideas being captured using our virtualHOTHOUSE® tool. Following the main workshop event, ideas are then themed, merged and refined by Professional Copy Editors. A final on-line evaluation survey is run with a wider innovation team to identify the winning themes and winning ideas.

Looking to Save Time and Travel Costs?

You might work for a large company that needs to innovate in order to stay competitive. However, travel costs and research budgets are under strain so you are constantly looking for new and cheaper ways to support the innovation process in generating new insights or new ideas. You are also looking for new methods that reduce time and travel costs.

virtualHOTHOUSE® Champions

The virtualHOTHOUSE® allows large organisations to more effectively gather, refine and evaluate new insights and new ideas. Events can be run by Ideas First or we also offer user licenses, training and support to allow client teams to run their own events with the virtualHOTHOUSE® tool. This approach can further reduce the cost of individual innovation projects.

Build a Database of Insights and Ideas?

You may be in a business that has many brands and where there is constant requirement for new insights and new ideas to drive growth or to simply maintain market share. Despite having run a number of innovation sessions in the past, you don’t have an easy and effective way of managing and accessing this important information.

virtualHOTHOUSE® Database

Ideas First uses the virtualHOTHOUSE® tool on all projects to help innovation teams capture, refine and evaluate insights and ideas. After just a few projects, the tool quickly builds up an effective database of insights and ideas linked to specific brands and opportunity areas. This data can be easily searched via the VHH database.